A range of tie-in products designed by the Armor Lux Group, inspired by the desire to develop a pool of Brittany and Guadeloupe-based businesses with strong local identity, reinforcing the Route du Rhum - Destination Guadeloupe brand.
- To offer fans, customers and partners exclusive branded products before and during the event (textiles, accessories, foodstuffs)
- To promote and raise the profile of the industry at national level by associating branded products with one of the most beautiful offshore races
- Organise joint promotional actions for supermarkets